Display device and holder for price tags and advertising cards



-Nov.-21, 1944. G. H. HOSMER 2,353,418

DISPLAY DEVICE AND HOLDER FOR PRICE TAGS AND ADVERTISING CARDS I FiledApril 25, 1941 applied by the dealer position and will various shapesand sizes.

Patented Nov. 21; 1944 DISPLAY DEVICE AND TAGSAND ADVERTISING CdRDSGeorge H. Hosmer, Arlington, Mass.

1941, Serial BIO-390,615

Application April 26,

" gol iis. (0140-11) This invention relates to improvements in displaydevices and holders forprice-t'ags, adver-' tising cards and the likewhich devices are adapted to be 'remov'ably attached tocontainers ofvarious types and shapes.- v

- It is an object ofmy invention: to provide an advertising novelty in'the'rorm of a display device or price card holder which may be readilyto necks of bottles, tops of cartons orother containers for merchandisein such a manner: that the device is firmly held in serve itself as anupright display or. may 'be used as anea'sel tohold in uprightv positionprice tags, advertising .cards and v I at the like. 7

It is furtheran object of my invention to pro vide an advertisingnoveltyof the type described which may be manufactured at low cost by beingstamped out substantially flat from sheet metal and which is providedwith bendable corrugated legs that may be readily bent by the fingers tosecure the advertising novelty to containers of Further objects andadvantages of my improvements will be more readily apparent from thefollowing description of preferred embodiments PATENT, OFFlCE HOLDER FORPRICE ner in which the device of Fig. 8 is applied to the top ofacarton;

Fig. is a verticalsection taken on the plane indicated l0-'-l 0 in Fig.8but showing the device bent and applied to the top of a-cartonas inFig. 9'.

thereof as disclosed in the attached drawing, in

which:

Fig. 1 is a plan View of one form'of a device embodying my invention asstamped out and beicre bending thereof;

Fig. 2 is shown in Fig. 1 on the plane indicated 3-3 but with the partsof the device bent as in Fig. 2; Fig. 4 is a perspective view similar toFig.2

v but illustrating the device in Fig. 1 applied to a container having alarger cap;

a perspective view showing the manner I in which the deviceof Fig. 1isapplied to the neck The deviceindicated generally l0'iin 'Fignlaismade of bendable material such as sheet metal, heavy tin foil or thelike and is preferably stamped out to shape in one operation so 'that itmaybe produced at low cost. The device [0 includes a central bodyportion IZ'from which extends a plurality of radially disposedjlegs l4,there-being four of such legsin the'device' as shown-in Fig. l

but more or-less could beused. The legs l l are preferably transverselycorrugated asshown by the corrugations. I Bin Fig. 3.- .;In thecentralbody portion I2 a-pair'of -U--shaped.cuts- -l8 are formed toprovide tabs or ears wards as shown in Figs. 2 and 3. There is furtherprovided a pair of easel fingers 22 which are somewhat longer than thetabs 20 and which extend outward from the central body portion I2 I andwhich may be bent at their juncture with the body portion so. as tostand upright as in Figs. 2 and 3. When bent the front edges 24 of thefingers 22 are at an angle with respect to the vertical from thehorizontal plane of the body I2. As shown in'Figs. 2 and 3, a pricecard, advertising card or the like 2-6 may be fitted between the tabs 20and the fingers 22 so that the card will Fig. 5 is a plan view similarto Fig. 1 but showing a modification inwhich the bendable corrugatedlegs are made shorter and bent to clip under the bottle cap;

Fig. 6 is a perspective view showing an assembly of the device in Fig. 5upon the crown cap of a bottle;

Fig. '7 is, a vertical section taken on the plane indicated 'L-l in Fig.5 but showing the parts of the device bent as in Fig. 6;

- Fig. 8 is a plan view of a further modification of the device designedto be applied to a carton; Fig. 9 is a perspective view showing themanbe held in upright position butwill be inclined rearwardlywithrespect to the holder. The body portion I2 of the device may bereinforced and strengthened by the forming of an annular corrugation 28as shown in Fig. 1.

.The device is applied to the cap and neck of a bottle such as thebottle 30 of Fig. 2 or the container 32 of Fig. 4. The corrugated legsl4 may be readily bent by the fingers to fit the contour of theparticular cap or container to which the device is applied, and byreason of the bending and the. gripping effect of the corrugations thedevice will be firmly held in position. It will be understood that thedevice may be applied and may be just as easily removed. When properlyapplied it cannot be a'ccidentally knocked off and it will serve tofirmly hold the price card a 20 which may be bent upquickly and easily 1may be further The panel 38 may be used to display advertising matterrelating to the device itself or to the product to which it is applied,and may be grasped by the fingers to quickly remove the device from thebottle. As shown in Fig. 4 the device may be applied to containershaving relatively wide caps providing the corrugated legs l4 and theattaching portion 36 for panel 38 are made sufiiciently long so that theparts may be bent as shown in Fig. 4.

In order to provide a device which is particularly adaptable to bottleshaving the standard size of crown cap, the device may be made as shownin Figs. 5, 6 and 7 in which the corrugated legs 40, which correspond tothe corrugated legs M of the device of Fig. 1, are made somewhat shorterand the end portions 42 are bent to engage beneath the bottom edge ofthe crown cap 44 as shown in Fig. 6.

Figs. 8, 9 and 10 disclose a modification of the device shown in Fig. 1which is designed. to be applied to the top of a carton 46 as shown inFig. 9. The corrugated legs 48, instead of being radially arranged asinFig. I, extend laterally from a substantially rectangular body portion5!! whereby the legs 48 may be bent downwardly to gripthe sides of thecarton as shown in Fig. 9. The tabs 20, fingers 22, panel 38 with theattach- .ing portions 36 have substantially the same arrangement andfunction as in Fig. 1.

Iclaim:

1. A display holder adapted to be attached to the top of a containerover the closure therefor comprising a sheet metal stamping having acentral body portion, a plurality of transversely corrugated legslaterally extending from said body portion, said legs bein readilybendable to grasp the sidesof the container and to accommodatecontainers of various sizes and shapes, a pair of tabs bent upwardlyfrom the body portion and a pair of rest members extending laterallyfrom the body portion and bent upwardly therefrom said rest membersbeing bent transversely with respect to said tabs from the central bodyportion, said tabs and rest members forming holding members to retainand support in substantially upright position a display card, the tabsbeing adapted to engage the front face of the display card and the restmembers being adapted to engage the rear face. of the display card inedgewise relationship.

2. A display holder adapted to be attached to the neck of a bottle overthe closure therefor comprising a sheet metal stamping having asubstantially circular body portion reinforced by an annular corrugationformed therein, said body portion being adapted to rest on the top ofthe bottle closure, a plurality of radially disposed leg membersextending from said body portion, said leg members having transversecorrugations therein and adapted to be bent downwardl to grasp the neckof the bottle,-the circular body portion having a pair of tab memberscut therein and adapted to be bent upwardly, a pair of rest membersextending laterally from said body portion adapted to be bent upwardlyat their juncture with the body. portion, said tabs and rest membersbeing adapted to receive and retain in substantially upright position adisplay card, said rest members being disposed to engage said displaycard at the front edges of said rest members, said front edges of saidrest members being inclined with respect to the plane of the bodyportion whereby the display card is supported in inclined position.

GEORGE E. HOSMER.

